1. Brick & Mortar vs. Relationship Marketing Compensation: A business owner must maximize his/her company’s benefits by minimizing employee benefits and not pay you what you’re actually worth. A Relationship Marketing (RM) company, however, will offer you not only the same, but a better opportunity than the owner or CEO where everyone has the same amount to gain based on personal effort.
At the close of Part II, I made a WILD statement:
The only true pyramid is within a corporate structure where the people at the top ALWAYS make more money than the people at the bottom!
I can hear you scream, “What?!? A corporation is a pyramid? I thought the only true pyramid was a Ponzi scheme or multi-level marketing?!?” I went on to substantiate my statement by establishing that the CEO of any corporation earns off of or leverages on every single employee whether that CEO personally hired and trained the employee or someone else did; showing that the CEO, and only the CEO, earns on multiple levels of his or her company… just like a productive associate in a Relationship Marketing business – the Ideal Economic Business Model!
At the end of Part I, I explained how it’s difficult to leverage on your employees, but how in an ideal business structure, where the mail room clerk has an equal chance to earn as much as the CEO, you would acquire TRUE leverage from your employees. Let’s briefly recap:
Leverage: An increased means by which to obtain something; e.g., investing $1 million at 10% interest would earn you roughly $10,000 a month whether you’re on the golf course, on vacation or spending time with your family, so you’re leveraging off your money. However, very few people achieve monetary leverage because they simply don’t have the capital, the means to generate it or the knowledge to invest it.