How to be successful at MLM is coming to the realization that people join people, not opportunities, and people buy products and services from people they like. So, you first have to build a friendship. However, prospects may still not join your business due to personal hang-ups and fears about themselves in relation to being a business owner. So, in order to understand and then recruit prospects who are “sitting on the fence,” here are the 6 main reasons why they won’t join your business with 6 easy solutions. (NOTE: More info is provided in the video than the article).
1. Your prospects don’t believe you can help them get what they want – This is called positioning, or how your prospects view you in relation to their needs and wants. Prospects don’t care about your product, service, company, or compensation plan. They only care about their needs and you! So, you have to position yourself as a successful business owner who is building a profitable business with 3rd party tools and social proof (3-way call, testimonials, live event) and how you can make the lifestyle they want a reality with your product, service or business.
2. Your prospects don’t think they can sell – Let your prospects know that you don’t want them to sell, but rather share a 3rd-party company tool and letting the tool do the talking for them – be the messenger and not the message! And let your prospects know that you have professional training and a support system in place, that they’ll be working closely with you and your team and that they’ll never have to go it alone.
3. Your prospects don’t think they have time – When you hear, “I don’t have the time,” ask them, “Can you clarify to me what you don’t have the time for? You don’t have time to talk right now, or you don’t have time for a home business?” If they don’t have time right now, just reschedule. If they don’t have time for a home business do a brief time experiment with them by drawing 3 columns – Sleep, Work and Free-Time – write down 8 hrs for Sleep, 8 hrs for Work, and 8 hrs for Free-Time, then ask what they do in their free time and start deducting that time involvement from their 8 hrs of free-time and they’ll see that they actually do have 1-2 hrs a day.
4. Your prospects don’t think they have the money – If a person thinks anything is worthwhile to them, they’ll find the money no matter what. If a prospect has already disclosed their “Why?” to you and says they don’t have the business start-up fee, say, “Honestly, I don’t think you can afford not to. I mean, imagine what it would feel like if you never had to worry about spending $500 again? How would that change your life?” Then say nothing and let them answer.
The real objection is your prospect doesn’t have the confidence or commitment to start a home business. So, first, instill confidence in your prospect that they’ll be successful by their natural qualities, skills and background and with the right business and help from you and your team. Then, your chances of recruiting significantly increases.
5. Your prospects don’t think they can do what you do – After your prospect views your actions and communications in relation to themselves, they think that it’s not duplicatable. That’s why it’s important not to be the expert and answer all their questions, and instead use a 3rd party tool. Let prospects know that your company has a time-tested, proven marketing plan in place in order to be successful at your business; that after corporate training, they can just plug-in and go by sharing 3rd party company tools. Show them that if you and others were able to build a successful business that they can too.
6. Your prospects don’t like MLM – Let’s face it. Network marketing has got a bad rap over the years. So, if someone ever accusingly asks you, “Hey. Is this multilevel marketing?!?” Don’t answer them and instead ask, “Did you have a personal experience with MLM, or are you referring to someone else’s experience?” If they’re referring to someone else tell them that what one person does in the past is not an indication of what they will do in the future. If they’re referring to themselves, if you can show them that their lack of results was due to lack of training and support and this time it will be different because your company has a training and support system in place, they might join your business.
Above all, always remember this: you can never say the wrong thing to the right people, and you can never say the right thing to the wrong people.
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