Good communication is not something you’re born with; it’s a skill that you develop. And one of the easiest ways to grow your business and supercharge your networking ability is to develop the skill of talking to strangers. As tribal creatures, human beings instinctually perceived strangers as dangerous outsiders, so you’re instinctually inclined to fear and dislike people you don’t know. But what has happened is you’ve carried this human instinct, along with childhood conditioning – “Don’t talk to strangers” – into adulthood and developed social anxiety instead of good communication skills, which can significantly harm your business growth because, as a result, you either avoid one-on-one marketing activities, or don’t do them as much as you should. Modernly, these fears have transformed into the fear of rejection, disapproval and what other people think about you. So, let’s continue the training by discovering 4 MORE Easy Ways To Survive & Thrive In A Cold Market. (NOTE: There is more info in the video than the article).
1. Resign Yourself To The Idea Of Being A Beginner. This is one of the best ways to change your social comfort level when doing 1-on-1 marketing activities. We frequently compare ourselves to top producers when doing marketing activities and try to measure up. But when you compare yourself with others who network effortlessly there’s a lot of pressure to be at the same level, and when you make mistakes and don’t hold up to the perfectionistic model in your mind, you move on to a less challenging activity. But when you concede to yourself that you’re just a beginner, you’re more apt to allow yourself to make mistakes and continue. It’s just a question of mindset, and it works. So, stop comparing yourself to Top Networking Gurus and resign yourself to being a beginner and remember: no expectations, no disappointments, and progress, not perfection.
2. Take Action When The Adrenaline Hits. When you feel apprehensive about approaching and talking to a new prospect, your hypothalamus in your brain sends signals to your adrenal glands to release adrenalin into your bloodstream, which triggers your fight or flight response causing anxiety; which in turn causes self-limiting thoughts that prevent you from taking action. The trick is, right when the adrenaline hits and you start feeling anxious, take action! If you start thinking too long after the anxiety hits, you most likely won’t complete your marketing activity. So, when the adrenaline hits, stop thinking and start moving and use this natural stimulant to your advantage to propel you forward to completing your task. Remember: one ounce of doubt and you’re out!
3. Let Your Customer’s Language Match Your Thinking. Center yourself in a place where you let go of everything you’ve been taught about networking and cold marketing, and you’ll find yourself spontaneously using language that you would use in a natural conversation with someone you know. As you let go of your old thoughts that your product or service is your only way to start a conversation with a prospect, you’ll make the most crucial transition of all – you’ll begin thinking of approaching potential prospects not from your perspective, but from a customer perspective. Imagine what it would be like if you could hear your prospect’s thoughts about the problems they’re having every day that your product, service or business could solve. Now, suppose you could also make note of the words and phrases they’re using as they think about their problems. Next, take that language and embed it into your cold market approach. So, how do you do this? By simply asking your current customers what three main problems your product or service has solved for them and then embed this language into your thinking. When you think like your prospects and use their words and phrases, you create a super-connection with any new prospect in a cold market that doesn’t trigger rejection.
4. Never Forget Your Purpose. This is the reason why you got into your business in the first place, to be of service and to positively impact people’s lives. Realize that offering your product, service or business to others is simply a way to fulfill your purpose. It’s your job to offer your product, service or business to anyone it can help. Think about how many people you haven’t helped today because you’ve held on to the fear of rejection. Think about how selfish this is. It’s selfish because you’re not giving other people the opportunity to experience your amazing product, service or business to better their life. So, shift your mindset from, “I’m bothering people,” to “I’m helping people,” and then go find some people who would like your help by asking them if your product, service or business can help solve a problem in their life.
When you think about networking and cold marketing, at first you may feel uncomfortable, but in reality, you’re already a person capable of comfortably talking to anyone because human beings are social creatures. So, you don’t have to try to be social, you already are, naturally and instinctually.
Stop thinking and let your social being flow naturally.
And understand that the fear of rejection generally arises due to a high need for approval from others, and when you don’t get it, it hurts your pride and ego which interferes with your marketing activities.
Don’t let your desire for approval be stronger than your desire to succeed!
You also need to understand that your prospect is not rejecting you, they’re rejecting what you represent, which is an unwanted interruption that’s taking your prospect off track. So, the question becomes not how you can avoid rejection, but how to prepare for it and use it to your advantage to get what you want.
Remember that each person and every life experience is an incredible learning opportunity necessary to take you to the life you’ve always wanted to live, and to do so you must stay focused on Why? you got into your business in the first place and what you’re going to accomplish in the future, what you’re accomplishing now and what you’ve accomplished in the past, because…
It’s out of the memory of success that the fear of rejection is silenced!
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